Reset

Basis DSP Academy

All your programmatic education, all in one place.
We’re on a mission to make the programmatic landscape less complex by providing you different ways to learn—free and on-demand.

Questions? Email us at bdspacademy@basis.com

Courses

5-20 min each

From 101 to 201, one-topic lessons on industry hot topics.

Onboarding

30-45 min each

Get ramped up and ready to take on Basis DSP with on-demand training.

Certifications

1-5 hrs each

Take your knowledge to the next level by earning a Basis Certified badge.

Customer Resources

Downloadable materials to use while developing your pitch or media plans.

The More You Know About Basis DSP Academy

Learn your way

Whether you want to take a short five-minute course or take the time to get Basis Certified, Basis DSP Academy has the educational resources you need.

Where the win is

Add to your already awesome skillset and show off your accomplishments on LinkedIn when earn your Basis Certified badge.

Advancing your career

Staying on top of the industry's evolving trends and refining your digital advertising skills are vital to long-term success. We're here to help!

Basis DSP has an integration with LiveRamp that allows you to directly upload CRM data. Learn how to use this integration to your advantage!

Data Tactic General dontuse-courses

Learn when and how to use the viewability features in Basis DSP (available pre- and post-bid) and uncover best practices.

DSP dontuse-courses

If you’ve been online, you’ve most likely been retargeted with an ad that’s based on your activity. Learn how it all works here.

Data dontuse-courses

Pricing models will differ depending on the goal of your campaign. Learn about the different models and what they are used for.

General dontuse-courses

Digital Out-of-Home (DOOH)

Digital Out-of-Home (DOOH)

Learn more about digital out-of-home and how to utilize it in Basis DSP

Programmatic Basis User DSP Basis dontuse-courses

You can upload one ad or bulk upload ads in Basis DSP. Learn about the different ad types available to upload and where to do it.

DSP dontuse-courses

DSP Campaign Forecasting

DSP Campaign Forecasting

Forecast maximum potential auctions, the estimated number of impressions, and the estimated maximum spend with this handy Basis DSP feature!

DSP Planning dontuse-courses

Programmatic advertising doesn’t have to be confusing. Learn about how programmatic fits into the greater digital advertising landscape and see how it works.

Programmatic dontuse-courses

You can use prospecting as a tactic across many different campaign types. Learn what it is, how it works, and how to create it in Basis DSP.

Programmatic Tactic DSP dontuse-courses

Demand Side Platform (DSP)

Demand Side Platform (DSP)

Ever wanted to know the ins and outs of demand side platforms (DSPs)? Learn how they work here.

Programmatic dontuse-courses

Machine Learning Optimization

Machine Learning Optimization

Machine learning optimization leverages machine learning and a unique algorithm to maximize a tactic’s performance. Learn about best practices and how to use it and when.

DSP Optimization dontuse-courses

Campaign Statistics

Campaign Statistics

Basis DSP lets you view your campaign statistics and ad placement statistics.

DSP Reporting dontuse-courses

Universal Pixel

Universal Pixel

The universal pixel allows you to put only one pixel on a website vs. multiple for tracking conversions. Learn how-to’s and best practices here.

DSP dontuse-courses

Programmatic Guaranteed

Programmatic Guaranteed

Step inside the world of Programmatic Guaranteed (PG) to discover what it is, when to use it, and how to launch a PG campaign in Basis!

Industry Topic Path DSP dontuse-courses

Manual Optimizations

Manual Optimizations

Basis offers manual optimizations as an option if you want full control over optimizations in the DSP. Learn how manual optimizations work, best practices, and when you would use them.

DSP Optimization dontuse-courses

Building Groups

Building Groups

Groups allow you to organize and control related DSP tactics. Learn how a group’s status, budget, flight dates, and pacing controls apply to all tactics in the group.

DSP dontuse-courses

Supply Side Platform (SSP)

Supply Side Platform (SSP)

A supply side platform (SSP) is a key part of the programmatic ecosystem. Learn what they are and how they work with DSPs here.

Programmatic dontuse-courses

Bidding Recommendations

Bidding Recommendations

Use this downloadable guide to help navigate your starting bids.

Programmatic General dontuse-courses

Optimization Cadence

Optimization Cadence

Learn the recommended cadence for optimization.

DSP Reporting Optimization dontuse-courses

Conversion Tracking

Conversion Tracking

Learn what conversion tracking is and the different types in this course.

Programmatic Basis User DSP Basis dontuse-courses

Module 9 - Bulk Editing

Module 9 - Bulk Editing

Learn how to use one of the biggest time saving features in Basis DSP, bulk editing. You'll learn the different types of changes you can make at once at the group, campaign, and ad level.

dontuse-onboarding

Learn how to target individuals (or groups of people) across multiple devices in Basis DSP.

Programmatic DSP dontuse-courses

Objectives & KPIs

Objectives & KPIs

Defining your objectives and KPIs are one of the first steps to a successful campaign. Learn about the different types of objectives and correlating KPIs.

General Planning dontuse-courses

Header bidding is an advanced technique where inventory can be offered to multiple ad exchanges. Learn how it works here.

Programmatic dontuse-courses

Basis DSP Reports

Basis DSP Reports

Basis DSP Reports give you more data about campaigns to help you optimize. Learn about different report types here, including delivery/performance, data, geo, device, cross device, and frequency.

DSP Reporting dontuse-courses

Basis DSP offers several ways to help you can collect data about your users. Explore those options and see how to use that data use it for future campaigns.

DSP dontuse-courses

Bid Multipliers

Bid Multipliers

Bid multipliers let you control a tactic’s bid price in a variety of ways. Learn how you can use this feature strategically to get you the best inventory.

DSP dontuse-courses

Building Tactics

Building Tactics

The tactic is where you set up targeting rules and settings for your campaigns. Learn how to set up the name, default bid, budget, and location before you launch.

DSP dontuse-courses

Algorithmic Optimizations

Algorithmic Optimizations

Algorithmic optimization maximizes a campaign’s performance by adjusting bid prices and status to reach your tactic KPI goals. Learn about best practices, how to use it, and when to use it.

DSP Optimization dontuse-courses

First-Party Data

First-Party Data

Learn about what first-party data is and how it is collected.

Data Tactic dontuse-courses

Brand Protection

Brand protection differs per advertiser. Learn what it is, how to set it up, and best practices in Basis DSP.

DSP dontuse-courses

Location Options

Location Options

Learn about all of Basis DSP's location targeting options—from hyper-local targeting, to state-level, and much, much more!

DSP dontuse-courses

Understanding Curation and Curated Marketplaces

Understanding Curation and Curated Marketplaces

Curated marketplaces share similarities with private marketplace deals but have important differences. Take this course to learn more!

Programmatic Everyone DSP dontuse-courses

Learn about all the different advertising opportunities available in the world of audio — from podcasts to streaming music in Basis DSP.

Programmatic Tactic dontuse-courses

Activating Curated PMPs in Basis

Activating Curated PMPs in Basis

Basis offers a variety of options to activate curated marketplace deals. Take this course to learn more!

Programmatic Everyone General dontuse-courses

Take some time to learn best practices on Basis’ hierarchy (which we promise will save you lots of time in the long run!)

Workflow dontuse-courses

There are lots of video setting options in Basis DSP. Learn what they are, how to use them, and how to scale your Basis DSP video campaigns.

DSP dontuse-courses

Sensitive Categories

Sensitive Categories

From alcohol advertising to cannabis advertising, different categories can come with different regulations. Learn what they are and get tips on how to execute to maximize scale for your campaign.

DSP dontuse-courses

Native ads match the look and feel of a website. Learn more about what they are and how they work in Basis DSP.

Programmatic Tactic dontuse-courses

Module 4 - DSP Inventory

Module 4 - DSP Inventory

Learn how to access different types of inventory through Basis DSP. We'll dive into the differences between the open vs private marketplace and how to create domain lists.

dontuse-onboarding

Module 8 - Pacing & Cadence

Module 8 - Pacing & Cadence

Learn about budget pacing recommendations, best practices on how often you should be checking in on campaigns, and the recommended cadence for optimization.

dontuse-onboarding

Module 10 - Reporting

Module 10 - Reporting

In this module, you'll learn the different ways you can access reporting in Basis DSP - including One-Time Reports and Scheduled Reports. We'll finish with what each report type tells you.

dontuse-onboarding

BDSP Foundations 2.0

BDSP Foundations 2.0

Are you an existing Basis DSP user and looking to level up? Discuss and dive into the next layer of digital media—review campaign optimizations, cross-device, audio, video, and more!

dontuse-certifications

Exchanges are a key part of the programmatic ecosystem. Learn how exchanges work and the different types that are available.

Programmatic General dontuse-courses

Marketing Funnel

Marketing Funnel

Learn about the marketing funnel and how the different stages help drive decisions for a digital advertising campaign.

General Planning dontuse-courses

Ad servers optimize, manage, and distribute ads across a multitude of paid channels. Learn what it is, how it works and the benefits in this course.

Programmatic Everyone General dontuse-courses

Learn about the standard display ad types available to digital advertisers—from what they are, to why they were created.

General dontuse-courses

See how you can use the bulk edit feature to help streamline your day.

DSP General dontuse-courses

Data Management Platform (DMP)

Data Management Platform (DMP)

Data is becoming increasingly important. Learn what they are and how they work with DSPs here.

Programmatic dontuse-courses

Linking ads in Basis DSP is easy! Learn how to upload and link ads here.

DSP dontuse-courses

Retargeting Rules

Retargeting Rules

Learn the best rules to apply when retargeting audience lists during your campaigns.

Data DSP dontuse-courses

Programmatic Ecosystem

Programmatic Ecosystem

From RTB to DSPs to SSPs, there are many different players in the programmatic ecosystem. Learn how they all work together here.

Programmatic dontuse-courses

Download this helpful list of the most commonly used digital advertising terms.

General dontuse-courses

Domain lists let you customize your Allow and Block lists. Learn best practices and how to execute.

DSP dontuse-courses

Audience Targeting

Audience Targeting

Audience targeting reaches pre-built audiences, either with your own audience pixels or those provided by third-party data providers. Learn who our partners are and how to best use this feature here.

DSP dontuse-courses

Third-Party Data

Third-Party Data

Learn about what third-party data is and how it is collected.

Data dontuse-courses

Contextual Targeting

Contextual Targeting

Contextual is a cookie-proof targeting tactic that allows advertisers to align with content. Learn about Basis DSP's offering and best practices for employing this tactic!

Programmatic Tactic DSP dontuse-courses

Control which devices your ads run on including desktop, mobile, connected TV, and more! Learn about Basis DSP's Devices tab!

DSP dontuse-courses

Learn all about connected TV and see how it differs from other formats.

CTV Programmatic dontuse-courses

Module 2 - My Ads

Module 2 - My Ads

In this module, you'll learn how to use My Ads and how it can save you time when building DSP campaigns. From there, learn how to link ads to your campaigns one at a time or through the bulk editing feature.

dontuse-onboarding

Group Budget Optimization (GBO)

Group Budget Optimization (GBO)

Group budget optimization calculates potential daily spend in a group and allocates budgets based on performance. Learn how it works and when to implement it.

DSP Optimization dontuse-courses

The Case for Curation

The Case for Curation

Curated marketplaces offer a variety of benefits to advertisers in a post-cookie landscape. Learn how it can compliment your media plan.

Programmatic Everyone General dontuse-courses

Module 3 - Campaign Editor

Module 3 - Campaign Editor

This includes an overview of each of the tabs in the Campaign Editor including how to set up your General Tab to choosing locations and exchanges.

dontuse-onboarding

Module 5 - DSP Formats

Module 5 - DSP Formats

In this module, you'll learn about the different DSP formats available from Connected TV to display. Walk away understanding when and how to use each format available.

dontuse-onboarding

Module 1 - Intro to BDSP

Module 1 - Intro to BDSP

Let's get you set up! In this module, you'll learn about basic UI Navigation, how to use the split screen view and the importance of hierarchy & groups.

dontuse-onboarding

Private Marketplace

Private Marketplace

The private marketplace allows better access to premium publishers. Learn about Basis DSP's private marketplace deals and best practices on how to use them!

Tactic dontuse-courses

Module 6 - DSP Tactics

Module 6 - DSP Tactics

This includes an overview of the different types of tactics available in Basis DSP. Learn how to set them up and the benefits and best practices of each.

dontuse-onboarding

Bid shading automatically reduces the bid price you pay to win an auction. Learn how and when to use it in Basis DSP.

Programmatic DSP dontuse-courses

Module 7 - DSP Optimization

Module 7 - DSP Optimization

In this module, you'll learn how to set up your campaign optimization settings. Learn about budget pacing recommendations, manual optimizations, and the tech-based optimizations available.

dontuse-onboarding

BDSP Foundations

BDSP Foundations

Are you a Basis DSP users who has launched 1-5 campaigns? Dig into the foundations of conversion tracking, data, private marketplaces, and optimizations and more!

dontuse-certifications