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Audience Targeting
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Confidence Score
Audience Targeting
Audience targeting reaches pre-built audiences, either with your own audience pixels or those provided by third-party data providers. Learn who our partners are and how to best use this feature here.
There are different ways to target audiences in Basis DSP, including first-party and third-party data.
You’ll learn:
- What first-party data is and how data is collected
- What third-party data is and how data is collected
- How to execute in Basis DSP
- The future of third-party data
Time commitment:
- 15 minutes