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Bid Multipliers

Bid Multipliers

Bid multipliers let you control a tactic’s bid price in a variety of ways. Learn how you can use this feature strategically to get you the best inventory.

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About this course

Bid multipliers can control a tactic's bid price like bidding higher on mobile vs. desktop, reducing bids based on frequency, and more!

You’ll learn:

  • What bid multipliers do
  • How to apply bid multipliers to frequency, inventory type, exchange, and creative
  • How to use and set it up in Basis DSP

Time commitment:

  • 5-10 minutes

Curriculum10 min

  • Bid Multipliers
  • Bid Multiplier User Guide
  • Bid Multiplier Guided Simulation
  • Confidence Score

About this course

Bid multipliers can control a tactic's bid price like bidding higher on mobile vs. desktop, reducing bids based on frequency, and more!

You’ll learn:

  • What bid multipliers do
  • How to apply bid multipliers to frequency, inventory type, exchange, and creative
  • How to use and set it up in Basis DSP

Time commitment:

  • 5-10 minutes

Curriculum10 min

  • Bid Multipliers
  • Bid Multiplier User Guide
  • Bid Multiplier Guided Simulation
  • Confidence Score