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Bid Shading

Bid Shading

Bid shading automatically reduces the bid price you pay to win an auction. Learn how and when to use it in Basis DSP.

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About this course

For buyers to remain competitive in a world of first-price auctions, bid shading has emerged as an automated method for bidders to help determine bid amounts.

You’ll learn:

  • What bid shading is
  • How bid shading works
  • How to implement bid shading in Basis DSP

Time commitment:

  • 5-10 minutes

Curriculum10 min

  • Bid Shading in Basis DSP
  • Confidence Score

About this course

For buyers to remain competitive in a world of first-price auctions, bid shading has emerged as an automated method for bidders to help determine bid amounts.

You’ll learn:

  • What bid shading is
  • How bid shading works
  • How to implement bid shading in Basis DSP

Time commitment:

  • 5-10 minutes

Curriculum10 min

  • Bid Shading in Basis DSP
  • Confidence Score