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Building Tactics

Building Tactics

The tactic is where you set up targeting rules and settings for your campaigns. Learn how to set up the name, default bid, budget, and location before you launch.

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About this course

Once a brand and group have been created in Basis DSP hierarchy, the next step is to build a tactic.

You’ll learn:

  • How to create a campaign (also referred to as tactic) in Basis DSP 
  • What settings are available in the General tab

Time commitment:

  • 10 minutes

Curriculum5 min

  • Building Tactics
  • Confidence Score

About this course

Once a brand and group have been created in Basis DSP hierarchy, the next step is to build a tactic.

You’ll learn:

  • How to create a campaign (also referred to as tactic) in Basis DSP 
  • What settings are available in the General tab

Time commitment:

  • 10 minutes

Curriculum5 min

  • Building Tactics
  • Confidence Score