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Contextual in Basis DSP
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Confidence Score
Contextual Targeting
Contextual is a cookie-proof targeting tactic that allows advertisers to align with content. Learn about Basis DSP's offering and best practices for employing this tactic!
Contextual targeting is one of the most popular tactics in the programmatic space.
You’ll learn:
- What contextual targeting is
- The benefits of contextual targeting
- Best practices of contextual targeting
- How to build a contextual tactic in Basis DSP
Time commitment:
- 10-15 minutes