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Conversion Tracking

Conversion Tracking

Learn what conversion tracking is and the different types in this course.

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About this course

Conversion tracking has come a long way since the first banner ad in 1994! 

You’ll learn to:

  • What conversion tracking is
  • Different types of conversions
  • What view-through conversions and lookback windows are
  • Along with a bit of insight into how this would work in Basis DSP

Time commitment:

  • 20 minutes

Curriculum15 mins

  • Conversion Tracking
  • Confidence Score

About this course

Conversion tracking has come a long way since the first banner ad in 1994! 

You’ll learn to:

  • What conversion tracking is
  • Different types of conversions
  • What view-through conversions and lookback windows are
  • Along with a bit of insight into how this would work in Basis DSP

Time commitment:

  • 20 minutes

Curriculum15 mins

  • Conversion Tracking
  • Confidence Score