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Cross-Device

Cross-Device

Learn how to target individuals (or groups of people) across multiple devices in Basis DSP.

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About this course

Now that many people own multiple devices and smart TVs, it's important to serve ads strategically. Cross-device lets you target a group of people vs. individual devices.

You’ll learn:

  • What cross-device targeting is and the benefits
  • How data is collected for cross-device targeting
  • When to use cross-device targeting
  • How to use cross-device in Basis DSP

Time commitment:

  • 10-15 minutes

Curriculum15 min

  • Cross-Device in Basis DSP
  • Confidence Score

About this course

Now that many people own multiple devices and smart TVs, it's important to serve ads strategically. Cross-device lets you target a group of people vs. individual devices.

You’ll learn:

  • What cross-device targeting is and the benefits
  • How data is collected for cross-device targeting
  • When to use cross-device targeting
  • How to use cross-device in Basis DSP

Time commitment:

  • 10-15 minutes

Curriculum15 min

  • Cross-Device in Basis DSP
  • Confidence Score