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Group Budget Optimization
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Confidence Score
Group Budget Optimization (GBO)
Group budget optimization calculates potential daily spend in a group and allocates budgets based on performance. Learn how it works and when to implement it.
Group budget optimization calculates the potential daily spend of tactics in a group and shifts budgets based on performance.
You’ll learn:
- How to find this feature in Basis DSP
- When to use Group Budget Optimization (GBO)
- Considerations & helpful tips
Time commitment:
- 10-15 minutes