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Header Bidding
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Confidence Score
Header Bidding
Header bidding is an advanced technique where inventory can be offered to multiple ad exchanges. Learn how it works here.
Having a firm understanding of the ins and outs of bidding in the programmatic landscape is a core part of building your digital knowledge.
You’ll learn:
- What header bidding is
- What the benefit is for publishers
- The difference between waterfall auction vs. header auction
Time commitment:
- 5-10 minutes