-
Machine Learning Optimization (MLO)
-
Confidence Score
Machine Learning Optimization
Machine learning optimization leverages machine learning and a unique algorithm to maximize a tactic’s performance. Learn about best practices and how to use it and when.
Machine learning optimization uses brand data from 30+ parameters to predict a click for each ad impression in real-time.
You’ll learn:
- How to find it in Basis DSP
- When to use this feature
- Best practices & useful tips
Time commitment:
- 5-10 minutes