- Tactics
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Lesson 1: Run of Network
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Lesson 2: Location Targeting
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Lesson 3: First-Party Audiences
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Lesson 4: Contextual Targeting
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Lesson 5: Behavioral Targeting
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Lesson 6: Private Marketplace Deals
- Tactic Consideration
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Lesson 7: Cross-Device
Module 6 - DSP Tactics
This includes an overview of the different types of tactics available in Basis DSP. Learn how to set them up and the benefits and best practices of each.
There is a lot to learn when it comes to Basis DSP tactics. Dive into what the different tactics are and how to create them in Basis DSP. Last, we'll dig into the benefits of using each and what the considerations are when evaluating the different tactics.
You'll learn:
- What the different tactics are in the DSP
- How to create tactics
- Best practices for each
Time Commitment:
7 lessons, ~20-25 minutes