- Setting Up
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Lesson 1: Objectives & KPIs
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Lesson 2: Setting up for Success
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Lesson 3: Budget Pacing Recommendations
- Manual Optimizations
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Lesson 4: Optimization 101
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Lesson 5: Minor Optimizations
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Lesson 6: Major Optimizations
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Lesson 7: When to use Manual Optimization
- Tech-Based Optimizations
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Lesson 8: Group Budget Optimization
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Lesson 9: Algorithmic Optimization
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Lesson 10: Machine Learning Optimization
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Lesson 11: Optimization Suite Comparison
- Bidding
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Lesson 12: Bid Multipliers
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Lesson 13: Bid Shading
Module 7 - DSP Optimization
In this module, you'll learn how to set up your campaign optimization settings. Learn about budget pacing recommendations, manual optimizations, and the tech-based optimizations available.
Starting from ensuring that objectives & KPIs align to choosing the right optimizations, to how often you should be optimizing, there is a lot to learn in the world of optimizations.
You'll learn:
- The importance of having objectives & KPIs align
- How to best set up your campaigns
- Manual and tech-based optimizations
- The world of bid multipliers and bid shading
- The cadence and best practices of pacing and optimizations
Time Commitment:
13 lessons, ~1 hr, 5 min