Log in to

AdTech Academy logo Sign in with Basis Login
Objectives & KPIs

Objectives & KPIs

Defining your objectives and KPIs are one of the first steps to a successful campaign. Learn about the different types of objectives and correlating KPIs.

rate limit

Code not recognized.

About this course

Objectives & KPIs are one of the most important steps in planning any digital campaign.

You’ll learn:

  • What the 3 primary objectives are for digital campaigns
  • What KPIs are and how they help you succeed
  • How to match objectives to correlating KPIs

Time commitment:

  • 5-10 minutes

Curriculum10 min

  • Objectives & KPIs
  • Confidence Score

About this course

Objectives & KPIs are one of the most important steps in planning any digital campaign.

You’ll learn:

  • What the 3 primary objectives are for digital campaigns
  • What KPIs are and how they help you succeed
  • How to match objectives to correlating KPIs

Time commitment:

  • 5-10 minutes

Curriculum10 min

  • Objectives & KPIs
  • Confidence Score