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Objectives & KPIs
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Confidence Score
Objectives & KPIs
Defining your objectives and KPIs are one of the first steps to a successful campaign. Learn about the different types of objectives and correlating KPIs.
Objectives & KPIs are one of the most important steps in planning any digital campaign.
You’ll learn:
- What the 3 primary objectives are for digital campaigns
- What KPIs are and how they help you succeed
- How to match objectives to correlating KPIs
Time commitment:
- 5-10 minutes