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Private Marketplace

Private Marketplace

The private marketplace allows better access to premium publishers. Learn about Basis DSP's private marketplace deals and best practices on how to use them!

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About this course

Private Marketplaces give buyers access to inventory that is not available in the open marketplace.

You’ll learn:

  • What  a private marketplace (PMP) is and the benefits
  • Best practices when using PMPs
  • The difference between custom and evergreen PMPs
  • How to build a PMP tactic in Basis DSP

Time commitment:

  • 15 minutes

Curriculum15 min

  • Private Marketplace In Basis DSP
  • Confidence Score

About this course

Private Marketplaces give buyers access to inventory that is not available in the open marketplace.

You’ll learn:

  • What  a private marketplace (PMP) is and the benefits
  • Best practices when using PMPs
  • The difference between custom and evergreen PMPs
  • How to build a PMP tactic in Basis DSP

Time commitment:

  • 15 minutes

Curriculum15 min

  • Private Marketplace In Basis DSP
  • Confidence Score