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Programmatic guaranteed (PG) in Basis DSP
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Confidence Score
Programmatic Guaranteed
Step inside the world of Programmatic Guaranteed (PG) to discover what it is, when to use it, and how to launch a PG campaign in Basis!
As advertisers invest more of their media spend into programmatic direct, it can be overwhelming to understand the difference between private marketplace deals, programmatic guaranteed deals, and site direct buying.
Upon completion of this course, users will have a firmer understanding of:
What is programmatic guaranteed (PG) and when should I use it?
We’re back to the basics! Leave this session equipped with a better understanding of what PG is and when you should use it!
Setting up programmatic guaranteed (PG) in Basis
See how you can harness the power of Basis to create PG deals, and create a PG-specific campaign.
Time commitment:
- 15 minutes