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Supply Side Platform (SSP)
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Confidence Score
Supply Side Platform (SSP)
A supply side platform (SSP) is a key part of the programmatic ecosystem. Learn what they are and how they work with DSPs here.
A supply side platform (SSP) is a software that a publisher uses to make their inventory available in exchanges.
You’ll learn:
- What a SSP is
- The difference between a SSP and exchange
Time commitment:
- 5 minutes