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The Case for Curation

The Case for Curation

Curated marketplaces offer a variety of benefits to advertisers in a post-cookie landscape. Learn how it can compliment your media plan.

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About this course

Basis has partnered with Audigent, the leading data activation, curation, and identity platform, to bring curated marketplaces to its users. 

In this course, you will learn:

  • Why advertisers should use curated marketplaces 
  • The five challenges that are going to affect advertiser's media buying capabilities 
  • How curated marketplaces can help performance

Time commitment:

  • 10 minutes

Curriculum10 min

  • The Case for Curation
  • Confidence Score

About this course

Basis has partnered with Audigent, the leading data activation, curation, and identity platform, to bring curated marketplaces to its users. 

In this course, you will learn:

  • Why advertisers should use curated marketplaces 
  • The five challenges that are going to affect advertiser's media buying capabilities 
  • How curated marketplaces can help performance

Time commitment:

  • 10 minutes

Curriculum10 min

  • The Case for Curation
  • Confidence Score