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Understanding Curation and Curated Marketplaces

Understanding Curation and Curated Marketplaces

Curated marketplaces share similarities with private marketplace deals but have important differences. Take this course to learn more!

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About this course

As the industry prepares for the depreciation of third-party cookies, advertisers need to future-proof their media buys with privacy-compliant solutions. 

In this course, you will learn: 

  • The four ways advertisers can buy programmatic media
  • The similarities and differences between the open auction and the private marketplace 
  • Curation and the standard terms associated with it 
  • The differences between private marketplace deal(s) and curated marketplace(s)

Time commitment:

  • 10 minutes

Curriculum10 min

  • Understanding Curation and Curated Marketplaces
  • Confidence Score

About this course

As the industry prepares for the depreciation of third-party cookies, advertisers need to future-proof their media buys with privacy-compliant solutions. 

In this course, you will learn: 

  • The four ways advertisers can buy programmatic media
  • The similarities and differences between the open auction and the private marketplace 
  • Curation and the standard terms associated with it 
  • The differences between private marketplace deal(s) and curated marketplace(s)

Time commitment:

  • 10 minutes

Curriculum10 min

  • Understanding Curation and Curated Marketplaces
  • Confidence Score