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Universal Pixel

Universal Pixel

The universal pixel allows you to put only one pixel on a website vs. multiple for tracking conversions. Learn how-to’s and best practices here.

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About this course

Universal pixels can collect audiences across your website.

You’ll learn:

  • What a universal pixel is
  • Why you should use the universal pixel
  • How to set up rules for a universal pixel
  • How to create a universal pixel in Basis DSP

Time commitment:

  • 5-10 minutes

Curriculum10 min

  • Lesson 1 - Universal Pixel
  • Lesson 2 - In-Platform Simulation
  • Simulation User Manual
  • Confidence Score

About this course

Universal pixels can collect audiences across your website.

You’ll learn:

  • What a universal pixel is
  • Why you should use the universal pixel
  • How to set up rules for a universal pixel
  • How to create a universal pixel in Basis DSP

Time commitment:

  • 5-10 minutes

Curriculum10 min

  • Lesson 1 - Universal Pixel
  • Lesson 2 - In-Platform Simulation
  • Simulation User Manual
  • Confidence Score